Google Announces Important Update for Health Insurance Advertisers
SACRAMENTO, CA 18 May 2021 — Google has released an important advertising policy update for health insurance advertisers. Starting on June 2, 2021, in order to help ensure a safe and trustworthy experience for users, only government exchanges, first-party providers and licensed third-party health insurance brokers who complete the new third-party certification program will be eligible to advertise on Google.
About the Policy Update
The certification program is provided by a third-party vendor, G2. It requires health insurance advertisers to identify themselves as a health insurance provider, certify that they are permitted to lawfully promote and sell health insurance in their locations of business, and confirm whether or not they are registered to promote and sell Affordable Care Act-compliant health plans.
Health insurance brokers must be complete the certification for each state in which they wish to advertise, and there are fees based on how many states for which you would like to apply.
To complete the application, you will need your general business information, insurance license information and proof of ACA qualification, if applicable. Certification applications opened on May 3, and the Google policy will go into effect on June 2 of this year.
What This Means for Brokers & Agencies
This means that if you are a licensed health insurance broker and wish to advertise on Google, including search, display, shopping and video advertising campaigns, you must complete the new certification process by June 2.
“If you are a health insurance agent in the field today, you need to know about this update and be proactive,” said Rosamaria Marrujo, Media Relations & Medicare Chair for the Sacramento Association of Health Underwriters (SAHU). “It is a marketing opportunity and a way to stay a leader in our industry.”
If you are a licensed health insurance broker and are currently advertising on Google, or wish to in the future, be sure to complete your G2 health insurance provider certification process now. You can get more information about the policy update here from Google, and start your certification process here on the G2 Health Insurance Providers Certification website.